The Pacific Northwest is known for its natural wonders and epic weather. But even so, no one could have predicted what was about to drop from DOAF on Air Max Day this year: a hybrid Air Max 95/97 model that even seasoned sneakerheads never had on their radar.

On the heels of its highly popular “What The Duck?” debut footwear and apparel offering, Ducks of A Feather showed fans its gratitude with a Thanksgiving day drop of a special Alternate version of the What The Duck Nike Dunk Low in partnership with GOAT. 

Partnering with GOAT and Flight Club, DOAF dropped pairs of custom “What The Duck” Nike Dunk Low colorways in both “Home” and “Away” versions.

Former U of O star running backs cover all things Oregon Football on new Ducks of a Feather Podcast.

Inspired by University of Oregon Student-Athletes of the Past Who Have Left Their Unique Legacy on the University.

Ducks of a Feather’s new Flock Collection takes flight with an epic Air Max Day launch.

Oregon student-athletes may sport some of the hottest uniforms in college athletics, but they also know how to play it cool when it comes to style. Witness Ducks of a Feather’s latest offering: an AF1 ’07 Luxe Oregon Player Edition offered in an ultra-limited run of only 10 pairs.

U of O athletes have plenty of experience honing the unique talents and attributes that allow them to compete successfully in their sport. But when it comes to establishing a personal brand in the competitive world of marketing, most are still novices.

The Ducks have been a force to be reckoned with on the football field this season, so it was only fitting that they should inspire the first-ever Air Force 1 UO Premium Player Edition.

University of Oregon athletes are off to a sound start this season before they’ve even played a single game—thanks to a generous gift from Oregon hoops legend Sabrina Ionescu and her fiancé former Duck football star Hroniss Grasu.

Following up on the popularity of its fledgling offering of DOAF branded apparel that debuted last year, Ducks of A Feather launched a new limited-edition “Flying Formations” collection in April celebrating U of O student athletes across multiples sports.

U of O student-athletes have benefitted from the proceeds of Division Street’s collaborations with Tinker Hatfield to drop iconic and popular player edition sneakers before. But the latest offering marked the first time they would get to participate in the design process itself.

Paper may be the traditional gift for a first anniversary, but Division Street decided that exclusive sneakers might be a more appropriate way to celebrate the one-year anniversary of its inaugural Flying Formations NFT offering.

What happens when you combine legendary Nike designer Tinker Hatfield with Nike’s iconic hoop shoe the Nike Blazer, then throw in the famous Oregon Duck mascot for good measure? You get the latest offering from Division Street and GOAT: The U of O Player Edition Blazer.

Worlds collided as AR met IRL when Division Street partnered with RTFKT to offer a collection of wearable Augmented Reality helmet NFTs, each paired with a custom-designed physical Oregon Football jersey.

With the launch of the “Ducks of a Feather” brand, Division Street is giving those who’ve always worn their love for Duck Athletics on their sleeve a chance to make that a literal reality. Featuring exclusive apparel, footwear and NFT collections, the Ducks of a Feather brand’s first apparel offering is designed with input from UofO student-athletes themselves.

For their latest venture to benefit Duck student-athletes, Division Street teamed up with GOAT, the leading sneaker marketplace in the world and the global platform for products from the past, present and future.

Half a century after Title IX, Division Street’s second NFT launch, “Visions of Flight,” becomes one of the most ambitious sports equity NFT projects ever.

Division Street has a new platform to help University of Oregon student athletes take advantage of their NIL opportunities: “Ducks of a Feather” an online NFT platform designed to connect U of O student athletes to fans, boosters and collectors.

Oregon Ducks Women’s Basketball players are no strangers to great shooting. But some of their best shots this season took place on an off day, during a photoshoot promoting The Papé Group, where every player got to be a star.