Three-piece DOAF x Godzilla drop begins Nov. 7 with a variety of on-campus activations
PORTLAND, November 5, 2026 -- Division Street’s Ducks of a Feather (DOAF) brand is introducing a limited-edition DOAF x Godzilla apparel collection featuring two co-branded T-shirts and one hoodie. The collection was produced under a merchandising licensing agreement between Toho International, Inc. and DOAF.
The collection's story imagines Godzilla being challenged as it arrives in Eugene, Oregon. Following the events of the Oregon Football team’s Summer 2026 visit to Japan, Godzilla has come to defend its reign but discovers Eugene is defended by The Duck. The collection pits these two icons in an epic battle of monster versus mallard.
Taking inspiration from comic book cover art, the white T-shirt and grey hoodie depict The Duck battling Godzilla above Autzen Stadium amid bold colors and explosions. The black T-shirt captures the moment of impact between the two, with glowing energy emanating from their clash. Van Horne Brands developed the story and graphics for the apparel and led the effort behind a 30-second video which will play in-stadium featuring Godzilla and scenes from around Oregon.
On campus activations are scheduled to begin November 7th and throughout the week as a leadup to Oregon’s November 14 football game against Michigan at Autzen Stadium, where tees will be handed out in the student section.
Additional units of the white T-shirt, all black T-shirts and the hoodie will be available on DOAF.com and at The Duck Store beginning November 9. “Godzilla” will also appear on the back helmet bumper of Ducks football players during the Michigan game, with “Go Ducks” in Japanese on the front.
Like all initiatives from Division Street’s Ducks of a Feather brand, proceeds generated from the DOAF x Godzilla collection will benefit participating University of Oregon student-athletes.
ABOUT DUCKS OF A FEATHER
Ducks of a Feather is Division Street’s collaborative platform that exists to unite the passion of University of Oregon Athletics with the pulse of culture, creating unforgettable moments that inspire and connect our community.
ABOUT TOHO INTERNATIONAL
Toho International, Inc., the Japanese studio’s U.S.-based subsidiary, has brought classic Godzilla, with 70 years of storytelling and monster mayhem, brand awareness and excitement to audiences around the world through a comprehensive licensing program spanning toys & collectibles, gaming, apparel, accessories, publishing, seasonal, housewares, food & beverage, and many more categories. With over 25 live-action films, numerous animated films and series, and more action-packed new content to come, Toho has captured the love and attention of Godzilla fans from all across the globe. Always-on content accessible across multiple streaming platforms has put Godzilla and other Toho monsters at the forefront of consumers' minds as the franchise gears up for an exciting next generation of storytelling and fandom.